What is OTT Testing?

Since the release of the first television in 1927, the way users consume video content has changed drastically.

OTT(Over The Top) is the newest form of video consumption over the internet. One can use the OTT platform on any internet-enabled device. It gives consumers the option to decide what and when they want to watch. Some popular active OTT services are Netflix, Apple TV, Amazon Prime, Disney, Hulu, and many more.

These platforms span devices from smart TVs to phones. The challenge is to ensure consistent functionality across all.

Read this article to learn about OTT testing, the challenges related to OTT testing, and how to overcome them.

What is OTT Testing?

OTT Testing (Over-The-Top Testing) verifies the functionality, performance, and user experience of OTT platforms that deliver content over the Internet.

OTT testing ensures that video streaming services function seamlessly across various devices, such as smart TVs, smartphones, tablets, desktops, and gaming consoles while meeting user expectations for quality and reliability.

Importance of OTT Testing

OTT testing is crucial to ensure a seamless and high-quality user experience on Over-The-Top platforms, which deliver video, data, and voice services over the internet.

Here is why it matters:

• User Experience Assurance: Ensures smooth navigation, intuitive interfaces, and consistent functionality, critical for retaining users in a competitive market.
• Cross-Device Compatibility: Validates the platform’s performance across various devices, browsers, and operating systems, ensuring accessibility for all users.
• Content Quality and Delivery: Confirms that video streaming services offer high-quality playback with minimal buffering, even under fluctuating network conditions.
• Personalization Accuracy: Verifies the platform’s ability to provide personalized content recommendations, enhancing user engagement and satisfaction.
• Scalability: Tests the platform’s ability to handle high user traffic, ensuring stable performance during peak usage times.
• Security: Protects sensitive user data, prevents piracy through DRM compliance, and ensures secure payment gateways.
• Regional Compliance: Validates content availability and performance across different geolocations, adhering to regional regulations and restrictions.
• Offline Usability: Ensures users can download content and enjoy offline viewing, a critical feature for poor or unavailable network scenarios.

What should you verify in OTT Testing?

OTT testing involves evaluating the video, data, voice, and overall functionality of an OTT app to ensure a seamless customer experience. Given the interconnected nature of application components, networks, and infrastructure, comprehensive testing is essential to deliver a reliable OTT service.

Here is what you should verify:

• Device and Browser Compatibility: Test the platform across multiple devices, operating systems, browsers, and screen orientations (landscape and portrait) to ensure consistent performance.
• Functionality and Features: Verify app functionalities like login, playback controls, subtitles, and multi-user account management.
• User Interface and Workability: Ensure an intuitive interface that supports smooth navigation and user interactions.
• Content Diversity: Test for a broad selection of content to meet diverse user preferences.
• Personalized Recommendations: Validate the platform’s ability to provide accurate content recommendations based on watch history and user preferences.
• Consistent Delivery: Test for stable and uninterrupted content delivery under varying network conditions to maintain a superior user experience.
• Playback Quality: Verify quick content loading times, minimal buffering, and adaptive bitrate streaming for optimal playback quality.
• Multiple User Accounts: Ensure users can create and manage individual profiles within a single subscription, complete with personalized watchlists and recommendations.
• Offline Content: Check the platform’s offline functionality, ensuring users can download and view content without an internet connection.
• Smart Recommendations: Test the algorithm’s ability to analyze user behavior and deliver relevant content suggestions based on historical watch data.

Testing on Smart TV

According to a recent study, people use mobile phones and smart TVs the most to view video content. Smart TV and mobile phones have seen an increase of 34% and 22% respectively. 

Globally, the viewing time has increased by 10% in the first quarter of 2022 over 2021 and 77% of the viewing time is captured by big screens. Therefore, it is important to test Smart TV applications due to multiple reasons, such as

• Features and functionalities: Testing smart TV apps are essential to review the quality of the application in terms of features and functionalities.
• Efficient interaction: Testing is also necessary to check if the application’s interaction with the TV ecosystem is efficient. 
• Proper indexation and accessibility: To ensure that OTT platforms’ content is appropriately indexed and accessible.
• Improve Customer Experience: This involves checking how the application adapts to the larger resolution. Misaligned/low-quality streaming leads to retention and poor customer experience.
• Reduce Time to Market: Faster OTT testing enables you to deploy faster.
• Improve Engineering Productivity: OTT testing enables the developers to emphasize critical tasks. They are able to reclaim the time spent on slow manual testing and resolving the test infrastructure.

Test on Smart TV

Challenges in OTT Testing

Streaming has emerged as an essential aspect of content distribution methods. Currently, most users consume content through streaming rather than other modes such as satellite TV, rentals, etc. Hence, providing the best quality services to the users becomes essential. And to deliver a seamless experience, testing plays a significant role. OTT testing ensures that every feature of the product works without any errors or external disturbances.

During OTT testing, testers must consider many factors like network, browser compatibility, device specifications, hardware, latency, buffering time, etc. An error even in any one of the components leads to malfunctioning of the entire system; this makes the testers face some significant challenges in OTT testing.

Listed below are some of the common challenges faced by testers while testing an OTT platform:

• Response Time in different networks: Internet speed is crucial to OTT services. If the data transfer rate is not high, the content can take much time to buffer. Due to slow loading content, users might tend to stop using the product and switch to some other brands. Hence, it is essential to test the performance of the OTT platform with different network speeds.

• Cross Device Issues: OTT platforms are designed to work on any internet-enabled device like computers, smartphones, smart TVs, tablets, etc. OTT testing on all devices poses a significant challenge because the testing team might not have access to all devices.
• Cross Browser Issues: OTT applications can also be accessed from a browser. It is critical to perform cross browser testing on OTT applications to ensure their compatibility across a range of browsers. But testing the OTT applications on a range of browsers with multiple versions can be a difficult task. 
• Issues caused by user interaction: The users of the OTT application might not be technically sound to understand all the underlying problems in the application. For example, Issues due to network speed might lead to negative feedback from customers who do not understand the reason behind the issue. The testers need to test all these scenarios and introduce solutions that inform the customers about the problems in layman’s terms.
• Traffic Overloads: It is not uncommon to experience glitches due to traffic overload because of popular events and streaming shows. But this can result in negative feedback. The assumption of the maximum consumer count for popular content is a challenging process.

OTT Testing Checklist

A well-structured OTT testing checklist covers key aspects such as functionality, device compatibility, streaming quality, security, and accessibility.

By validating performance across different devices, browsers, and network conditions, this checklist ensures that OTT platforms provide a consistent, high-quality user experience.

1. Automated Testing: OTT Test Automation is one of the most effective solutions to tackle most of the QA issues. It can help in the following ways:

• Maximising the test coverage.
• Cross browser and cross device testing.
• Scale the complete testing process without the need for more testers in the team. 
• Debug the OTT apps faster than manual testing and help in the faster release of new products or updates of existing products.

2. Network Testing: It is essential to test the performance of OTT streaming services in areas with slow network connectivity, network latency, high bandwidth, and other distinct network conditions. This ensures that the OTT platform works efficiently in all network conditions.

3. Cross Device Testing: The OTT platform should be tested in various devices with varying operating systems, screen sizes, resolutions, etc., to ensure that the services are rendered in all these devices as expected.

4. Cross Browser Testing: The OTT platform should also be tested on various browsers with different browser versions to ensure that the services are rendered effectively on all the browsers. Get instant access to test on 3500+ browsers and devices, Try for Free.

5. Load Testing: The OTT testers need to test the limit of traffic load that the OTT platform can bear. This is done to ensure that the OTT platform does not crash in the event of a high traffic load. It mainly helps monitor the software system’s response time and stability as the number of users of the application increases.

6. Functional Testing: Functional testing is a kind of software testing that verifies that all the features and functionalities of the software are working as intended. There are many types of functional testing like unit testing, usability testing, sanity testing, etc. The functional tests are generally carried out using the following steps:

• Fixate on which feature or functionality you want to test. 
• Create input data for the selected functionality
• Think of acceptable results that indicate the success or failure of the test
• Execute the test cases
• Compare the actual results of the test with the predecided results.

7. UI/UX Testing: The testing team must perform UI/UX testing to ensure layout consistency and seamless navigation. It is done mainly to ensure that the user interface is stable and straightforward.

8. Performance Testing: The OTT platform needs to be tested for all kinds of glitches associated with the platform. For example, Crashing of the application, non-responsiveness of the application, etc.

9. Streaming Testing: OTT Streaming testing must be conducted to check for indicators like error rate, start time, buffer time, bit rate, etc.

10. Security Testing: The OTT platform uses the user’s personal information like name, address, bank details, etc., to create an account. It is essential to test the OTT platform for data security.

11. Geolocation Testing: The OTT platform renders different services according to the popular demand across different countries. The testing team must verify the cultural appropriateness, linguistic accuracy, payment currencies, etc., across countries.

12. Integration Testing: Sometimes, an app requires multiple external functional modules to work efficiently. Integration testing is conducted to make sure that individual functional modules work as expected when working together.

Currently, streaming content is one of the predominant methods of consuming content. BrowserStack offers a suite of products that support automated testing using frameworks like  Selenium, Cypress, Playwright,  Puppeteer, Appium, Espresso, and XCUI tests. You can perform cross browser testing, cross device testing across more than 3500 devices, etc. You can also test on smart TV using BrowserStack.

Importance of Real Devices in OTT Testing

Testing on real devices is crucial for OTT platforms to deliver seamless user experiences. Here’s why real devices matter:

• Realistic User Experience: Simulating real-world usage, including diverse screen sizes, resolutions, and touch interactions. It ensures the platform functions as intended for real users conditions.
• Device-Specific Behavior: Identifies unique issues that may arise on specific devices, operating systems, or firmware versions, which cannot be reliably replicated on emulators.
• Hardware Compatibility: Validates integration with hardware features like remote controls, HDMI output, and audio synchronization, which are common in smart TVs and external devices like Fire Stick or Roku.
• Accurate Performance Metrics: Measures real-world performance factors such as load times, buffering, and streaming quality under varying network conditions.
• Diverse User Scenarios: Accounts for variations in device manufacturers, configurations, and operating environments to ensure consistent performance.

Talk to an Expert

Why choose BrowserStack for OTT Testing?

BrowserStack offers a comprehensive solution for OTT testing, ensuring your platform delivers seamless user experiences across various devices and conditions. Here’s why BrowserStack stands out:

• Extensive Real Device Availability: Access a vast array of real devices, including smart TVs, mobile phones, tablets, and desktops, to test your OTT applications under real-world conditions.
• Parallel Testing: Accelerate your testing process by running multiple tests simultaneously across different devices and browsers, significantly reducing time-to-market.
• Manual and Automated Testing: Utilize both manual testing for exploratory scenarios and automated testing for regression suites, ensuring comprehensive test coverage.
• Geolocation Testing: Validate content delivery and functionality across various geographic locations to ensure compliance with regional requirements and optimal user experiences worldwide.
• Accessibility Testing: Ensure your OTT platform is accessible to all users by testing against accessibility standards identifying and addressing potential barriers.
• Visual Testing: Maintain consistent and high-quality user interfaces across devices with visual regression testing, detecting unintended UI changes effectively.

Conclusion

OTT testing is essential for delivering high-quality, consistent, and engaging user experiences across devices and platforms. As OTT platforms cater to a diverse audience, thorough testing ensures functionality, performance, and accessibility are maintained, regardless of the device or location.

Leverage BrowserStack’s 3500+ real devices, automation, cross-browser, and geolocation testing capabilities to confidently deliver seamless OTT experiences worldwide.

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